Despite having all the advantages, branding also has its disadvantages. Brands with powerful brand equity, which is the value of a brand, would make it harder for other brands to break into the market due to the competition. For example, China has had many obstacles to overcome in its current attempt to emerge as a branded giant.
Brand Equity is defined as certain marketing outcomes that result from the marketing of products or service as a result of its brand name that would not occur if the same product or service did not have that name (Keller, 1993).Strong brands would directly result in maintaining a strong financial value for that particular Company.
A brand can be defined as a mixture of marketing, logo's, advertising, presentation, product design, slogan and labels that together give particular products a physical or recognizable form. Brands also have a cerebral dimension, which is the status they enjoy in the brains of consumers.Obviously, branding, of cause, not only has advantages, but also disadvantages. In analysis above, the benefit for small company to merge a big company with famous brand is obvious. But it always is combined with high risk.Disadvantages of branding in Marketing Management Expensive. The branding process involves huge development costs on the part of the business. They need to incur huge costs on advertising and publicity programs for maintaining their brand image. All this expenditure influences the price of goods and services offered by the brand. Creates Confusion.
So the obvious disadvantage of marketing here is the fact that your marketing campaign will need to be ongoing and consistent. Increasing costs and time spent on it. This is where drip marketing comes in. Specific Advantages and Disadvantages of Marketing. For specific types of media there may be other advantages and disadvantages of marketing.Read More
Similarly, analyzing both the advantages as well as disadvantages involved in this co-branding, I am more biased towards the positive perspective of the collaboration. In order to survive the competitive marketplace in healthcare, it has almost become essential to implement creative and collaborative marketing strategies such as co-branding.Read More
Co-branding can also have an adverse effect on partner brands. If the customers associate bad traits and experiences with one of the brands, the total brand equity might get damaged. The post Co-Branding Advantages and Disadvantages appeared first on GoPromotional Marketing Blog.Read More
Introduction. My presentation is based on branding as a business tool for marketing. The presentation will provide the concept of brand based on the strategies, importance, and influence of branding and to the consumers and towards the end provide a case study of McDonald’s Company for the case study of branding.Read More
Secondary brand association is defined as connecting a brand with any other business that may affect the creation of new brand associations with the businesses but also influence existing associations. It is more like a function of marketing-branding. Brand image, brand awareness and brand meaning have their direct impacts on brand equity.Read More
Green Marketing: Advantages and Disadvantages. 4979 words (20 pages) Dissertation in Examples. Some of the advantages of green marketing are:. and by the nature of the green buying behavior.Making a special effort to buy green is unrelated to impulse buying and brand loyalty. In terms of the communication variables, persons making a.Read More
Corporate branding allows a company to employ a single marketing strategy across all of its divisions or products. There is less of a need to develop individual branding strategies for specific products. For example, a technology company may brand itself as forward-thinking and innovative.Read More
Advantages and Disadvantages of Traditional Marketing Even new marketing strategies are effective and can really increase company client is base, but removing traditional marketing completely with the current marketing techniques can turn out to be unsafe. Traditional methods of marketing have high success rate and are proven to be reliable.Read More
Advantages and disadvantages of a marketing strategy. Every marketing strategy has its own advantages and disadvantages. In the business world, there is no perfect marketing strategy.An entrepreneur must examine each marketing strategy and weigh their benefits and costs. Successful marketing strategy may depend on the use of different strategies to obtain the best result.Read More
Advantages and Disadvantages of Co-branding Co-branding has various advantages, such as - risk-sharing, generation of royalty income, more sales income, greater customer trust on the product, wide scope due to joint advertising, technological benefits, better product image by association with another renowned brand, and greater access to new sources of finance.Read More